17 pt is a design studio founded by Polina P. and Nika Sh. A small but independent practice built around a shared desire to make things with meaning. Every project begins with a clear intention and turns into work where form does not argue with function but completes it. The studio works with web design, branding, and turnkey projects, avoiding unnecessary noise and decorative chaos. The result is precise and alive. If you are looking not just for executors but for collaborators, 17 pt
is open to a conversation.
is open to a conversation.
branding
research
web
Merch design
3d
research
web
Merch design
3d
2025
2026
2026
Contemporary Art Fair Contour”
Contour is Russia's first graphic art exhibition, founded in Nizhny Novgorod as a professional platform for graphic art.
Since 2022, Kontur has been held annually in May and has become a key meeting point for galleries, artists, collectors, and institutions, regardless of generation or creative approach.
Since 2022, Kontur has been held annually in May and has become a key meeting point for galleries, artists, collectors, and institutions, regardless of generation or creative approach.
NISHA is an ecosystem that unites a visualization studio, an AI post-processing service, training consulting, and themed events. Its key specialization is the integration of artificial intelligence into architectural workflows.
branding
web
web
2026
nisha
Beinopen is a fashion development institute that designs a fashion industry, helps brands to go through post-industrial transformation and create not just a thing, but a product with its meaning and communication.
branding
Fashion
merch
Fashion
merch
2025
Beinopen Institute of Fashion Development
development of concepts for a green coffee shop called Murawa, a place where you can have nice sit-ups in the shadow of exotic trees and enjoy a cup of fragrance coffee.
branding
2026
Murawa: green coffee shop
book
visual research
visual research
2023
history of cards
A visual research of the history of cards, the origins of suits and characters, card games, and the best card sharps in Russia and the USA. The project concludes by examining how these classic designs continue to influence modern playing cards and digital gaming aesthetics.
font
2025
Slavic font
Slavik is a static display serif with a reverse slant. Slavik includes extended Cyrillic with Belarusian and Latin alphabets. It's perfect for large headlines. Created in collaboration with Type Design Workshop.
font
2023
snt rostok
A display font inspired by cucumber loops. Kind and playful, just like your grandpa, the one you dig potatoes with every summer. 230 characters and two styles. A great addition to the identity for a gardening festival.
Fashion design
3d
ai
3d
ai
2026
Figure Studies
A fusion of 3D, fashion design, and generative tools. Through a series of digital characters, this project presents several original garment concepts — each figure highlighting a different piece from the collection.
3D
industrial design
industrial design
2026
table 005
This capsule collection—a dining table, a coffee table, a stool, a vase, and a figurine—was born from a dialogue between craftsmanship and nature. It fuses two aesthetics: the raw materiality of Brutalism is softened by biomorphic forms. The result is pieces that combine architectural precision with sculptural fluidity.
For "GES 2"
For "GES 2"
